Downtown Lewisburg launches contemporary, user-friendly website

The Lewisburg Downtown Partnership (LDP), a nonprofit whose mission is to bring together diverse community interests and to promote downtown Lewisburg as a destination, launched a new website last week. The address will stay the same, LewisburgPA.com. The website embraces the LDP’s tagline, “There’s Still a Place…” and features vivid panoramic images of the downtown. A new feature, “Lewisburg Stories”, includes testimonials from business owners, customers, and local residents. The goals of the website are to create buzz about the…

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Website Secrets: The Importance of Testimonials

You’re a savvy shopper, right? In this day and age, you have to be. Irresponsible marketers and salespeople are constantly hyping their products, sometimes resorting to downright lies in order to sell their products or services. This is even more true on the internet, as sellers can remain virtually anonymous. As a business owner hoping to sell goods and services through your website, you’re asking potential customers to trust you—despite the unscrupulous sales tactics that take place throughout cyberspace. So…

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