BlogSummit Design Studio more than doubles the unique visitors to The Bowen Agency and Minuteman Environmental Services websites when comparing 2011 and 2010. Both clients launched new sites with Summit in 2010 and began aggressive SEO efforts. We have also begun our own SEO campaign for the SummitDesignStudio.com website and have noticed that we are now getting 4 times the amount of visits to our site than during the same month last year. Being visible on page 1 of Google…
At Summit, we work with new and old clients everyday who want to launch a website. Time and time again, we find that many clients are UNPREPARED for the process. Here a few things to think about when planning to redesign your current site or design a new website. Content – Web designers are in business to design your website, not invent your content. So do you have the pictures and text organized for each and every page? We have a…
Lately, we have been doing a ton of SEO projects where we create keyword focused pages that rank on the first page of Google. If your page is on page 2 its basically invisible so you want to figure out what are your most important keywords for your business and try to create a laser focused page on that keyword and try to get that page to rank well on Google. We have done over 200 SEO sites and pages…
Using social media to grow your business is no longer an option, but a necessity. The days of asking yourself if social media is for you are gone; you now have to be intimately involved with sites like Twitter, Facebook, and YouTube if you hope to grow your business. The integration of social signals into search engine results is deepening with each passing week. If you are not actively promoting your business with options like Google+ signals and LinkedIn recommendations,…
For those seeking to design a new website and are new to the process, there are many things that will have to be considered. The developer must ensure that the outline of the website is coherent and the data informative, along with ensuring that the appearance of the website is pleasing to the user. It is not enough to have just good information on your website, but it is important to present the information in a way that it is…
One of the first things website owners need to do, is understand how business on the internet works. They need to get out of the mindset that their website is all about them. People perform internet searches because they are looking for answers to a dilemma they are facing, not to read an autobiography. Your web page content should be written about them. What Visitors Do Not Want To Read The first composition visitors should not see, is endless paragraphs…
Don’t think of Web standards as restrictive rules that limit your freedom to develop and run your website as you please. Web standards offer a lot of advantages for business owners. Simply put, Web standards are our guide to the World Wide Web. They make business websites more accessible to Web users and more visible in searches. They also allow for easier website development and maintenance. Web Standards Make Your Website More Accessible to the Public Compliance with Web standards…
Sometimes it’s easy to forget about all of the other social media applications out there besides just Facebook and Twitter. Take a look at this: Social media spending is estimated to be 10% of marketing budgets in 2011 (source: CMO Survey by Duke University) StumbleUpon, despite having less than 1/10th the US users of Facebook and ~1/100th the engagement, sends more outbound traffic (source: Statcounter via The Next Web) Quora, the social Q+A site is nearing 500,000 users and momentum…
You’re a savvy shopper, right? In this day and age, you have to be. Irresponsible marketers and salespeople are constantly hyping their products, sometimes resorting to downright lies in order to sell their products or services. This is even more true on the internet, as sellers can remain virtually anonymous. As a business owner hoping to sell goods and services through your website, you’re asking potential customers to trust you—despite the unscrupulous sales tactics that take place throughout cyberspace. So…